Following Episodes 1 & 2 we were beginning to have our doubts with the new HBO series and started to believe Rosta Monsta had a better chance of making it in America. However Ben & Cam gained a little momentum in their pursuit of happiness and launch of Crisp NYC. This week Ben and Cam were able track down a pattern designer to create their prototype ("1970 denim"), while Rene looked to buy out his Rosta Monsta marketing partners with an offer they better not refuse. The series has picked up a little steam both internally (script) and externally (viewership)... let's just hope they stay on a parallel path.
"In movie terms the series was zipping down the wrong track ... one that would make "Ben Stiller" scream, but with the help of a hustling CAM and a kid who chose not to spread his wings; the show has begun to back the tracks right up and head down the path its producers had designed"
Each week we have continued our commitment to recognize established/up & coming fashion moguls who strive to "Make It In America." (See Below)
How To Make IT In America: LNA
Designer: LNA ( Lauren Alexander and April Leight )
Founded: 2007, Los Angeles
History: LNA was founded in the summer of 2007 by California natives, Lauren Alexander and April Leight. Started with the simple idea of creating the perfect men’s tee for women, LNA began as a basic T-shirt line that focused on fit, color, and the perfect cotton. That summer, the first collection launched at Barneys New York, Madison, and Henri Bendel. After receiving press in magazines such as Vogue and Nylon, along with a celebrity fan base that included Nicole Richie and Mischa Barton, Alexander and Leight decided that it was time to expand the line. “It was a natural progression for us”, says Leight. “Our idea behind the line has always been to create perfect basics with some edge”, says Alexander
The Look: “Our focus is always finding a new way to put our own spin on basics. Every season comes new inspiration and a new twist”
Bonus:
Kid Cudi - Know Why
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